Get involved with local civic organizations. They provide excellent contacts.
Find out if you have an Altrusa Club in your area. Their main objective is to promote literacy.
Dealers have received great free publicity by working with nonprofit organizations.
Get involved with your Chamber of Commerce. One dealer met his local paper's editor and got great free publicity for a Give-A-Book program. See if your Chamber of Commerce publishes a newsletter and find out if you can be featured.
Check your area for business networking meetings to attend.
Check your local Kiwanis Club. Most have made a three year commitment to help children in some way.
Also talk to Rotary Clubs.
Optimist Clubs help schools and children.
Make speeches or presentations at group meetings. AARP meetings are particularly good.