Get a dedicated business email address (Sally@SallyBooks.com) and update your voicemail message to promote your business. ("Hi you've reached Sally with Sally’s Books, sorry wer're not here....")
To eliminate any problems with stored covers warping, always slightly bend in the covers inward before putting the books together.
Try highlighting the personalized information in your samples.
Make sure to include your address and phone number in each book you make.
Always carry a brochure, business card and sample book with you. When someone asks what you do, show them.
Build a customer database to follow up on old customers by sending incentive coupons.
Use the Create-A-Book logo, or your own logo, on your checks.
Smart Tips and Ideas
Most dealers focus their marketing efforts on ways to reach parents, but grandparents are actually one of the largest customers of Create-A-Book products. Their list of grandkids and great-grandkids tend to be much bigger than parents in a single family home, and they appreciate a wonderful gift for less than $20.
Display your books in beauty salons so customers can look at them while waiting for their appointment.
Work with a florist offering books with birthday, holiday and new baby orders
Work with local bakeries, yogurt or ice cream shops to offer My Birthday Wish with a birthday purchase. You could offer the business $2 $3 for each book sold.
Contact insurance agents, Realtors and car salesmen about giving books to their clients.
Make purchases in the stores where you display your book. The store managers appreciate the reciprocal business.
One dealer gives underprivileged children books for Christmas.
Try setting up in a hospital to make books for sick or visiting children.
Give your child's teacher a book for her classroom.
One dealer uses a statistical survey to add validity to her sales pitch. (literacy, educational)
Get multiple sponsors for your Give-A-book projects. This is the best way to get closer to retail price for your efforts.
Personalized books make excellent gifts for wedding attendants.
Try working with toy stores to market your books. Offer a discount with a minimum store purchase.
Ask your doctor's office to give $2 off coupons for your books. This is good public relations for him/her
Talk to banks, pediatricians, dentists, etc. about giving the birthday book to certain special clients.