The birth of a baby is an event parents want to remember. Create-A-Book has various baby books that were published for this special occasion. Each book has its own specific target market but there are times when you will want to use a combination of the book types. Of course there are places other than hospitals where the baby books do well. Craft shows, gift shops, home parties and the Internet provide an excellent source of baby book sales.
Like the school Give-A-Book Program, this is a program that can generate an ongoing annual sale once setup. In the following posts we'll teach you how to design a program that suits the needs of both you and your hospital. There are many variations and we have several different products that can be used to help you achieve your desired level of success. The following tips and methods are by no means the only ways to approach hospitals, but they are proven methods from which to start.
A personalized Create-A-Book Baby Book is a gift that's regarded as a lifetime keepsake and permanent record of the blessed event. Most new parents are too busy with the new baby to pay attention to details like recording the birth in a form that can be given to the child as they grow up. Usually a third party (friends, relatives or grandparents) buy the baby book as a gift for the parents and child. Since parents enjoy the book, that creates the demand for the product. Receiving a book like this is always appreciated by the parents, and if the hospital gives it, creates good will.
Hospitals are a business and compete for patronage in the community just like any other company. Most recently, they have begun advertising to future parents to have their babies at their hospital. Hospitals are now giving away car seats, steak dinners, and other bundled goodies to the parents at the time of birth. With a proper presentation, you can convince the hospital sponsor and give one personalized Create-A-Book for each child born. If you have two or more hospitals in your town, then you can probably offer a different baby book to each. There are three different baby books available at this time.
The first thing you need to determine is which book you want to offer to a particular hospital. The Create-A-Book baby book has a Christian version for single and multiple births, should a hospital be associated with a church.
Once you have decided on the book and the hospital, contact the administrator and set an appointment. Explain that you would like to show them a unique personalized baby book that would promote the hospital. Most hospital have new mother packages that they give to their patients as they leave the hospital. Usually it includes a cut flower arrangement or a dinner out for two. These are short term thank-yours. The baby book you are offering is a lifetime keepsake.
If you have a contact on the obstetric ward of the hospital, see if you can find out what the hospital is already giving the new mothers, and approximately how much it is costing them. Armed with this information you can present your Create-A-Book Baby Book Program in the most attractive light. Make sure you let the hospital know the retail value of your personalized book. The combination of a lasting commemorative at a great price will help land you the deal.
Depending on the average stay after delivery, you may be able to set up an account where the hospital contacts you with the information on a new arrival as soon as possible. You then produce the book and deliver it to the hospital before the mother and child go home.
Make sure every book you deliver has your company name, phone number and address in it somewhere so customers can reorder from you whenever they want another book. Remember that the baby book is really for the new parents. The baby won't be able to read it for a couple of years. But we know that in a short time, baby will be going through potty training and we have a book designed especially for this. Your address in the book is a great way for your customer to keep in touch with you.