Once an organization has agreed to do a fundraiser with your products, the first step is helping them figure out how they will market the fundraiser and collect payment. Popular options include samples, flyers, newsletters (email), and your website if you have one. Some groups may want to utilize the talent within the organization and develop a brochure or flyer especially for this project. Other groups will simply want to have a set number of books on hand as a goal. For instance if the group will be receiving two dollars per book sold and they need to make two hundred dollars in order to reach their goal, they may go ahead and order one hundred books. This means that as soon as the books are gone, they have reached their goal. If the project is going well they may even reorder books before they run out and extend their own goal.
Make sure the group understand how to take orders, either with order forms or your website. Provide answers to commonly asked questions about the order form. Explain the value of the information provided for the books and the prominence of the organization's endorsement of the product. Each member should either fill out an order form or place a test order on your website so they are familiar with the process.
Collect the completed order forms and divide the monies collected. If using an order form you will probably get your money up front and the group will keep whatever they collect. Set a time when you can get together to collect the order forms, order the books and set a time for production.
Make the books. Check with your contact and make sure you have all the information the organization wants in each book. (Use the sponsor page) Check all the information on the order forms and contact those customers who omitted information or wrote the information illegible. Ask the organization if they would like to include a "Thank-you for your support" notice in the book. This is usually a loose flyer or pamphlet provided by the organization for distribution about the groups upcoming events. Dealers don't usually provide this but many take the time to include the material with the finished book.
Deliver or mail the books to the group responsible for the fundraiser. The books will usually be delivered by the group with a personal thank-you from the members. If they elect to have you mail the books be sure to include the cost in your initial price.
Include re-order forms or your website information, along with the groups pamphlet or flyer with the completed book.