Work with a florist offering books with birthday, holiday and new baby orders.
Some dealers work with a hospital during the Children's Miracle Network telethon.
One dealer secured a prepaid order for 1,000 books by marking brochures "paid." The doctor hands these brochures out to his patients.
Hold a "show" at a local hospital for its employees.
Contact the "cradle roll" coordinator at churches.
Remember fraternities and sororities are always looking for fund-raisers.
Concentrate on schools during your slow times, working with PTAs, fund raisers and book fairs.
Work with a local newspaper on subscription drives.
Try to work out a special promotion with a hotel providing books for their children's programs.
Look for other special programs in your school system that could benefit from your books and try to find sponsors.
Place brochures in travel informational displays (get permission).
One dealer sets up in her local Pizza Hut during Kids' Night.
Call the local paper and tell them about your business.
Some dealers have had success dropping off brochures door to door.
Consider offering discounts for quantity, senior citizens, educational, etc.
One dealer approached a congregate living facility about offering books in their gift shop.
One dealer sold graduation books to high school seniors including a photo sticker for their graduation photo, and blank sheets in the books for autographs.
The My School Fun Book is also particularly good gag gift for grads.
For a 40th birthday gag gift, use the dinosaur pictures and the single mother version of the baby book text.
Teachers' conventions are good places to market your books. Make up a "teacher version" sample.
Donate a book (with photo stickers) to photographers. Then try to do a tie in using their pictures in the front of a book.
A dealer got a spot on a locally produced network affiliate show called "Good Company Super Bargains" offering a special price on books.
One dealer gets attention using a robot. The robot went up to people and talks to them.
Send a brochure to the purchaser instead of (or in addition too) the recipient.
Work with banks through their senior citizens programs.
Ask your doctor's office to give $2 off coupons for your books. This is good public relations for him/her.
Do a book production demonstration at a school. (maybe speak at a career day?)
One dealer had a 35 percent response rate from a direct mailing where he sent a brochure to previous customers and asked them to promote literacy by passing the brochure to a friend. This also brought many orders directly from the previous customers.
At your next show or fair, offer a $1off coupon at the gate where they pay admission.
Check to see if your local paper has a neighbors' section. Have them interview you.