A dealer in Atlanta worked very successfully with The Sports Book during the world series between the Braves and Minnesota Twins. He was advertising and getting attention with the "Tomahawk Chop." His cart said, "Make a book with your three favorite Braves players and the coach." After the personalized books were made, Dave Justice, who was promoting a book nearby, autographed the Create-A-Books.
The book could be used by team sponsors as a gift for each child on the team.
A lot of positive attention was received by another dealer with The Sports Book. She presented a sports announcer at a local network station with a copy that included his name as well as his coaches. Everyone was thrilled with the book, especially the anchor for the 5 o'clock news. This anchor was so excited about the personalized books that the dealer was called for an interview. The dealer's phone didn't stop ringing after this interview! People even recognized her on the street.
Many athletic associations are looking for ways to raise money. The Sports Book would be a premium product for these groups to use as a new type of fund raiser that is also educational. During the summer, cheer leading camps are held across the nation and traditionally these young people are looking for ways to finance their trips.
The Sports Book can also be used in a Give-A-Book type program in unison with a league association. A dealer did a Junior League Holiday Market and had her best sales day ever.